Search Engine Optimization
Local SEO + Organic SEO
Local SEO is an effective way to market your business online. It helps your practice to promote your services to local customers at the exact time they’re looking for them. Local SEO is different from Organic SEO in the way search results are triggered and displayed. Local search results are displayed in the top portion of the search results page as your business listing with your website link, phone number and directions button. A google map insert shows your business location marked with a red pin. The results are triggered with specific “local service” keywords only. A multi-point optimization system is implemented that allows your service listing to become highly visible in the local search results.
Organic search results are displayed under local search results and pay-per-click ads. They are displayed as text links with the title of your page and a short meta description under it. Only 10 websites are shown per search results page.
We create quality content for your website that Google loves to crawl and rank high in the search results. Then we do a specific “onpage” optimization for each page. And then we build high quality links and create social signals and blog posts that link back to your site and pages. A broad range of treatment keywords can be used for optimization of your website in the organic search results, especially the high-traffic “buyer keywords” that are not triggered in the Local Search results.
Result
Professionally executed Local and Organic SEO can generate a lot of relevant website traffic which can produce calls and leads and grow your business.
Why Local Search Optimization Is Important
Appear in Google’s Local Search Results in the 3-Pack and on the Maps with our Local SEO service! Local businesses that provide services at their location will get more business if they are visible in the Google local 3-pack with the keyword terms that describe their business or service (examples: Dermatologist New York, Medical Spa Boston, etc.).
In 2015 Google published updates that narrowed down local results display from a 7-pack to a 3-pack. As a result many local business were instantly cut off from their primary source of phone calls and new clients.
Local 3-Pack Visibility
We implement a specific local optimization campaign to help your business become visible through Google Local Search in the 3-Pack and in Google Maps. In mobile search results, if you are not in the 3-pack (usually above the fold of the mobile screen), you are literally non-existent to your prospective patient.
We provide the following services to achieve the goal of being visible in the 3-Pack:
